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What does it take to be a great loan officer?
This has been a debate in both the companies that I have worked for in the past. I believe that everyone has their own ideas of what makes a great loan officer. I have put together what I think are the 7 areas that I think it takes to make a great loan officer. 1. Customer Service - I believe that this is the first and foremost of all traits of being a great loan officer. You can close 15 files a month and if you do not handle your customers with the best in service, you will never get repeat business. 2. Follow-up skills - In my 15+ years of customer service, I have seen more laziness that what I would care to mention. Bottom line is, when you tell a customer that you will call them back in a timely manner, then do it. And this does not just stop with the customer. If you are dealing with an issue for a customer, then don't allow that issue to fall to the wayside because of neglect. Do not expect what you do not inspect. 3. Product Knowledge - most loan officer can not get a file through because they do not know their own products. When you quit learning, you might as well find another profession. 4. Time Management - too many loan officers do not now how to manage their own day. To many times have I seen loan officers that try to manage their day without a To Do List. If you are not making a plan, you are planning to fail. 5. Listening skills - when I mention this to new loan officers, I always get a weird look out of them. It is plan and simple, if you do not listen to your customer, how do you know what their needs are? 6. Management of a pipeline - I have seen so many loan officers lose a customer in the cracks because they can not manage more than a few files at a time. This is bad. I always have told my staff to have 20 files working and know each and everyone of them. It use to amazing some of my staff that as a manager of a branch and having over 100 files in the pipeline working and another 100 being solicited, that when a customers name was mentioned, I could tell you the entire file. 7. Honesty - this is something that I think all loan officer possess but do not always use. Here it is in a nutshell. If you are honest to a customer, in the long run, it will benefit you and them. More over, you, because the customer will trust you and refer you to people they know. I truly believe that if you can master all of these areas, you can be a master at your career. The greatest compliment to a job well done is for a former or current customer to send you a referral. This shows a trust in you doing your job to perfection, or at least close enough. I would love to hear so feedback on this. If it helps you get ahead in your career, then I did what I set out to accomplish. Hope to hear back from you. |
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